Pricing you can read without a sales call.
Month-to-month. Cancel in one click. Credits roll over 90 days on paid plans. Annual billing is two months free. Every plan includes Hot Pages, ICP tags, exclusions, every integration and the MCP server.
B2B visitor identification
Person-level for US (plus UK, CA, AU with consent). Company-level everywhere, free on every plan.
Company-level forever, plus 25 person-level a month.
- 300 company-level + 25 person-level resolutions / mo
- Slack and Teams alerts
- Live feed, journey timeline, Hot Pages, ICP, exclusions
- 1,000 free API calls, MCP server
Person-level with emails and every integration.
- 600 resolutions / mo, $0.15 overage
- Business emails on every match
- HubSpot, Salesforce, Clay, Zapier, webhooks, CSV
- Credits roll over 90 days
- 3 domains included
More volume, account expansion, off-site intent.
- 1,500 resolutions / mo, $0.12 overage
- Every decision-maker at identified companies
- Off-site intent: hiring, funding, job changes, tech
- AI first-touch drafts
- 5 domains included
Identity waterfall for the highest person-level coverage.
- 4,000 resolutions / mo, $0.08 overage
- Identity Graph Waterfall (premium resolution)
- Global person-level in consented regions
- White-label agency edition
- 10 domains, priority support
Ecommerce identity
Priced by net-new identities delivered, not by traffic. Grow, Reclaim, Reactivate, SMS, direct mail, audiences and holdout attribution all included. 14-day trial, card required, nothing charged until day 15.
Up to 2,500 net-new identities a month. Everything included.
- Grow, Reclaim, Reactivate, SMS, direct mail, ad audiences
- Holdout-based incremental attribution
- Reputation Shield deliverability guardrails
- Klaviyo, Attentive, Postscript, Shopify native
- $0.06 per identity above 2,500
Up to 7,500 net-new identities a month.
- Everything in Store
- 3 stores
- Warehouse sync (Snowflake, BigQuery)
- $0.05 per identity above 7,500
Up to 15,000 net-new identities a month. Instant quote above.
- Everything in Store Plus
- Unlimited stores
- Dedicated CSM, inbox placement seed tests
- CAPI identity enhancement for Meta
- $0.04 per identity above 15,000
No sales call at any size. Drag to the net-new identities you expect per month (roughly 25% of unique US visitors).
Contact data: UI, API and MCP at one price
Unlimited people and company search, verified emails with A–F grades. Rate-limited, not credit-limited. Until the bulk licence is live, buy credit packs instead.
Unlimited contact data with a real UI, API and MCP.
- Unlimited people + company search (rate-limited)
- 1,250 enrich / 625 search records per 5h
- A–F send-safety grades on every email
- Chrome extension, MCP server, skills library
- Prorated refunds, cancel anytime
For teams enriching at scale.
- 18,750 enrich / 9,375 search records per 5h
- Batch enrichment UI, CSV in and out
- Ad audiences: MAID + SHA256 for Meta, Google, TikTok, LinkedIn
- Job-change alerts on saved lists
Agencies and agentic GTM stacks.
- 187,500 enrich / 93,750 search records per 5h
- Sub-accounts and white-label
- Agent wallets pay-per-call
- Priority support
Peak throughput for agents running around the clock.
- 281,250 enrich / 140,625 search records per 5h
- Dedicated rate pool
- Flat-file exports included (weekly refresh)
5,000 credits for $179. Misses are free. Credits never expire. Theirs: $199 and misses still count.
$0.10 per number found. Nothing when there is no match.
Included allowance per plan, then $29/mo each. Agencies get sub-accounts and white-label on Scale and Data Team.
How we compare on price
| Item | Deanonymized | RB2B | Retention.com | MoltSets |
|---|---|---|---|---|
| Entry paid plan | $49 / 600 resolutions | $79 / 300 | ~$500 on annual | $27 API-only |
| Overage per resolution | $0.08–0.15 | $0.25–0.45 | n/a | n/a |
| Ecommerce identity | $0.04–0.08 per net-new identity | n/a | flat fee, unpublished | n/a |
| Emails + CRM integrations | Every paid plan | Pro $149+ | Included | n/a |
| Credit rollover | 90 days | None | n/a | n/a |
| Extra domain | $29 | $99 (up to 5) | Quote | n/a |
| Contact data with a UI | From $19 | No | No | No UI |
| Mobile number | $0.10 | n/a | n/a | $0.15 |
| Attribution | Holdout lift | n/a | Every later order | n/a |
| Refunds | Prorated | None | Emails to cancel | None |
Competitor figures from their public pricing pages and published reviews as of November 2026.