Deanonymized vs Retention.com
Retention.com (Retention FLEX) is the incumbent for Shopify list growth and abandonment recovery. The complaints are consistent: hidden pricing, annual floors, attribution that counts every later order, deliverability damage, and cancellation friction.
| Row | Deanonymized | Retention.com |
|---|---|---|
| Pricing | Published: $199 / $399 / $699 by identities delivered, $0.04–0.08 above, instant calculator | Unpublished; reported $500/mo floor on annual commitment |
| Contract | Month-to-month, cancel in one click | Order-form term, then month-to-month with 30 days' notice |
| Attribution | 10% holdout control group, lift reported, methodology exportable | Every order 12h+ after delivery from a touched contact; support has acknowledged the issue |
| Deliverability | Reputation Shield: warm-up ramp, 0.1% spam kill switch, engagement tiers, auto-sunset, seed tests | Quality checks before delivery; reviewers report reputation damage |
| Reclaim setup | Klaviyo flows cloned for you from the dashboard | Clone flows manually, vendor toggles the feature |
| Channels | Email, SMS, direct mail, Meta/Google/TikTok/Pinterest audiences, CAPI enhancement | Email, SMS, Meta audiences |
| Geography | US, plus consented UK/CA/AU | US only |
| Trial | 14 days, 2,000 leads, free bake-off | 14 days, 1,000 leads |
| Workspace | Same app as B2B mode and contact data | Separate app from RB2B and MoltSets |
Retention.com details from their public site, pricing page, help center and published reviews as of November 2026. Tell us if something is out of date.