Deanonymized vs RB2B
RB2B pioneered person-level visitor ID for B2B. We copied what works and fixed what their own customers complain about: gating, credits that die, US-only, six-filter ICP, no outreach context, no accuracy feedback loop.
| Row | Deanonymized | RB2B |
|---|---|---|
| Entry paid plan | $49 for 600 resolutions | $79 for 300 |
| Overage | $0.08–$0.15 | $0.25–$0.45 |
| Emails and CRM integrations | Every paid plan | Pro ($149+) only |
| Credit rollover | 90 days | None; unused credits die, including at cancellation |
| Person-level coverage | US + UK/CA/AU with consent; identity waterfall on Scale | US only; waterfall on Pro+ ($199) |
| Confidence and evidence per match | Shown on every record and in every alert | Not exposed |
| Wrong-person feedback | One click, credit refunded, graph retrained | Not available |
| ICP dimensions | Seniority, department, title keywords, industry, size, revenue, country, state, tech stack, intent | Six: revenue, size, seniority, department, category, state |
| Off-site intent | Hiring, funding, job changes, tech installs fused into one score | None |
| Account expansion | Every decision-maker at the identified company | "Up to 3 extra contacts" marked coming soon |
| Extra domains | $29 each after plan allowance | $99/mo for up to 5 |
| White label | Yes (Scale, Data Team) | No |
| Cancellation | One click, prorated refund | Users report no in-app cancellation scheduling |
| Compliance tooling | Built-in CMP hooks, GPC, geofences, hosted opt-out, consent ledger | Policy guidance and opt-out links |
RB2B details from their public site, pricing page, help center and published reviews as of November 2026. Tell us if something is out of date.