Install the tag

Settings → Install the tag shows your snippet: <script async src="https://deanonymized.com/d.js?k=YOUR_KEY"></script>. Paste it before </head> on every page.

Shopify: Online Store → Themes → Edit code → theme.liquid, or Settings → Customer events → Add custom pixel. Webflow: Project settings → Custom code → Head. WordPress: any header-scripts plugin. Google Tag Manager: Custom HTML tag, All Pages trigger.

The Overview page says "Waiting for first event" until the first page view arrives, usually within a minute. If it still says waiting after you have visited your site, check that the key in the snippet matches Settings, that an ad blocker is not blocking the request on your own browser, and that the page is served over https.